Google Company Analysis

Prepared by Matt Decuir

Executive Summary
Google's mission is to organize the world's information and make it universally accessible and useful.  From the beginning, Google had a lofty goal, but as time has passed, Google has without a doubt shown its potential.  Leading the search engine industry in market share, Google is one of the largest and fastest growing technology companies in the world.  Driven by advertising revenues, Google has gained success by providing relevant search results while also offering advertisements which are related to the content of each specific web page.  Additionally, Google offers a variety of free services and products, ranging from a myriad of free search services, to Google Maps, to services available for mobile phones.  Because these services draw millions of users to Google’s websites every day, advertising revenues provide a steady stream of income.
Google has posted significant growth rates over the past five years, resulting in a stock price of more than $500.  While the market values Google’s stock at $504.77 as of June 12th, predicted valuation based on free cash flows shows that it is slightly overvalued by less than 0.3%.  Despite lofty predictions and great potential for the future, Google’s stock price should only be valued at $503.32, which is based on free cash flow estimates.  This report may represent a conservative estimate, as Crystal Ball analysis shows that given specific assumptions, Google’s stock price could range from under $100, to more than $30,000 per share.  Overall, Google has tremendous potential as a company, while constant innovation may prove to be the cornerstone of Google’s continued success in the future.
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