Google Company Analysis
Prepared by Matt Decuir
Executive Summary
Google's mission is to organize the world's information
and make it universally accessible and useful.
From the beginning, Google had a lofty goal, but as time has passed, Google
has without a doubt shown its potential.
Leading the search engine industry in market share, Google is one of the largest
and fastest growing technology companies in the world.
Driven by advertising revenues, Google has gained success by providing relevant
search results while also offering advertisements which are related to the content
of each specific web page. Additionally,
Google offers a variety of free services and products, ranging from a myriad of
free search services, to Google Maps, to services available for mobile phones. Because these services draw millions
of users to Google’s websites every day, advertising revenues provide a steady stream
of income.
Google has posted significant growth rates over the past
five years, resulting in a stock price of more than $500.
While the market values Google’s stock at $504.77 as of June 12th,
predicted valuation based on free cash flows shows that it is slightly overvalued
by less than 0.3%. Despite lofty predictions
and great potential for the future, Google’s stock price should only be valued at
$503.32, which is based on free cash flow estimates.
This report may represent a conservative estimate, as Crystal Ball analysis shows that given specific assumptions, Google’s stock price could range from under
$100, to more than $30,000 per share.
Overall, Google has tremendous potential as a company, while constant innovation
may prove to be the cornerstone of Google’s continued success in the future.